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WWW.HOPETECH.COM
A Dealer Channel Success Story
Hope Technology is a company which prides itself on the quality of its products, and revolves around a “no compromise” approach to everything it delivers.
Founded in 1989 by Ian Weatherill and Simon Sharp, two Rolls Royce aerospace engineers who decided that the brakes on their newly discovered mountain bikes weren't up to scratch when compared to the motorbikes they were used to riding, Hope has built an enviable reputation in the cycling world for creating ground-breaking products that deliver under the harshest conditions.
From the beginning, Hope Technology has focused on four core values, which guide every aspect the company and which have cemented its position as a straight-talking manufacturer of products that do exactly what’s required.
Hope Technology sells its products world-wide via a network of bicycle shops, specialist cycle builders, and national distributors in France and North America.
Detailed support materials and great after-sales service are key to the success of the business, and while Hope has an extensive range of sales and support literature, POS materials, and promotional merchandise,the marketing team felt that a new approach was needed to cope with a growing product base and shortening timescales from design to production.
Solution Highlights
- New content-managed web presence capturing the core ethos of what makes Hope products stand out from the crowd
- Dealer Locator including nearest Techshop and nearest product stockists
- Dealer Online ordering and order tracking including automatic flow-through to MS Navision
- Smartphone App featuring News, Dealer locator, and mobile ordering for dealers
- Flickr integration for news and video upload from events
- YouTube embedding of training and promotioanl videos
Rising Online Orders And Improved Efficiency
Providing dealers with online ordering and order tracking has changed the way dealers interact with the Hope sales team.
“Since going live, we’ve seen many dealers start to order outside working hours, including Sundays and the early hours of the morning.” says Alan Weatherill. “We’ve allowed our dealers to place their orders at the most convenient time for them, increased the accuracy of orders and enabled our foreign orders to be processed by any member of our sales staff.”
With web orders rising steadily since launch, the solution is on track to exceed online sales of £250k per month within 12 months of launch.
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Hope's Core Values
- High Quality Products
- Cutting Edge Techniques
- In-house Production
- No Sales Waffle
“We used to have long delays from bringing out new products to loading them onto our website to make them available for sale.”
“It's so much easier having our online and mobile presence linked directly to Navision”
Alan Weatherill
Sales and Marketing Manager, Hope Technology
Key Benefits
- Web presence is now maintained and updated by the Hope marketing team, ensuring product ranges, technical information and prices are always accurate
- Order flow-through to MS Navision saves time and ensures accuracy
- Hope sales teams have been freed up to handle queries and support issues
- Dealers can view and order products and components 24x7
- Integration with Flickr, Facebook, and Twitter means Hope can communicate easily and consistently with both end-users and dealers, improving product knowledge and brand awareness